Since 2008, Holly has been the Fitness Ambassador to New Balance. She helps the brand bridge a conversation with active women, and helps the brand develop the products to meet their needs. Holly makes regular appearances throughout the year including Girl’s Night Out, Komen Races for the Cure, and various consumer and media events.
In 1996 Holly stumbled upon a Nutty Butter Crisp Promax bar and fell in love. Since then, Holly has been a fan of the brand and in 2012 joined the Promax team. Holly helps the brand improve their nutrition technology, and translate it to consumers. Holly also eats an awful lot of Salted Caramel Lower Sugar bars.
In partnership with New Balance, Holly helped Westin Hotels and Resorts launch the now successful Gear Lending program that helps guests stay active while traveling. In 2015, Holly joined the Westin Wellbeing Council, in charge of the Move Well pillar. Through various programming, the brand offers creative tools that promote healthy living and wellbeing.
Every year in May, the Washington Mall becomes pink. One of Holly’s favorite events all year, the Komen Global Race for The Cure brings thousands of walkers and runners out in the fight against breast cancer.